Camera and Rental companies are in abundance in India, but the data is a bit skewed. The good news is, there is scope for more business!
Photography is an addiction. It took me a while to teach my mother to click pictures using her smartphone. But once she got it, she would dish out blurred photographs and expect me to appreciate them. "Just there on the right, don't you see that brown colour? It is the same kitten I showed you the last time?..." Well, going by Mummy-logic, all of us would be the best of photographers.
Soon, she got rid of the 'disturbances' and now feels that the point and shoot is the only limiting factor.
But to think of it, all of us are like that. We outgrow photography equipment soon enough. And, there are times when we wish we had all ranges of lens with us--from macro to super telephoto. How difficult is it? It will cost us just an arm and a leg for the kidney would already have already been 'captured' in another 'body'!
Why do I prefer to rent camera equipment?
We all know why we see so many of them 'upgrading' their equipment every now and then. Let's join the bandwagon then? No? Okay then, read on.
First, since all of us cannot be born into the family of or married to the Bill Gates of the world, we need the big daddies to be helping us with our hobbies. Rental companies are important.
Second, there are those richie-rich guys out there who scout for new launches and lay their hands on the latest photography equipment in a very smooth manner. We all envy them, don't we? But, for most of us, who think twenty times before picking a new pair of bathroom slippers, it is a different ball game. Many a times, by the time, I have had the courage to buy something new in the market, it has already been replaced or become obsolete. Please tell me there are more of my kind. Shouldn't we just rent, use it well in time and be able to atleast engage in some meaningful conversations in our photography communities?
Third, many of us are good photographers, we know it. However, we seek to make money through this art form. If you are a wedding photographer or a portfolio photographer, I suggest you check your return on investment between renting camera and lens equipment vis-a-vis owing it.
The last tip is, Brent's Rule of Thirty Days. Experts say that all you need to do is compare the following:-
You have your answers.
There still would be that camera body that you would want to own or a lens that needs to be a part of your kit. For all those things, Thank God For Monday.
Here are the rental companies in India sorted in a city-wise list. If we have missed out on your rental company or want us to update the list, leave it in the comments and we shall do that almost immediately.
Check out the list here: Does your city have a camera rental company?
That gets me to the conclusion that there still aren't enough rental companies in India. Are any of the big daddies listening?